Following here, some designs not covered by confidentiality agreement.


professional path

  • Paolo Granelli

    Paolo Granelli


    An industrial designer with a passion for cars, Paolo studies and graduate in industrial Design at Politecnico di Milano. In 2000-2001 he is an intern at the Fiat Group Advanced Design Centre in Arese (MI), where he developed a new concept for Lancia named Antithesis, making a 1:1 scale model of interior and exterior. Due to this result In 2002 he is hired by I.DE.A. Institute in Turin. In 2003 he signed the Fiat Panda Marraketch prototype, presented at Geneva International Motor Show of the same year. One year later he was hired by Fiat, designing for Lancia centro stile. In 2005 he is

    back to Geneva International Motor Show, exhibiting his prototype Lancia Ypsilon Sport. In 2006 he starts working for Centro Stile Alfa Romeo, joining the team who designed the Mito. After such an achievement he decided to become a free-lance designer . In 2009 he resign from Fiat and found WOOG  starting designing and building his own furniture collection, WOOG Design Buddies, presented at the “salone del mobile” of Milan. In 2010 he is called by Politecnico di Milano to teach “history and culture of Car Design” in the Car design master sponsored by Volkswagen group. In 2011 he is also appointed professor at Car Design laboratory at Scuola Politecnica di Design of Milano at the car design master sponsored by Volkswagen group. In 2012 he found Woog srl design studio with Andrea Partesana. In 2013 he designs the 46 items new watch collection of Graziella group. In 2016 he’s appointed corporate brand coordinator of Braccialini. In 2017 he’s appointed director of style center at Quartostile srl.


Who. Why. What

  • WHO

    Our Milan-set studio gives design consulting for object of any kind with a particular expertise in transportation and timepiece design.
    We operate with little, medium and large-sized manufacturing companies who are searching for a new identity for their products, using the latest digital technologies and materials.
    We can deal with all the different phases of the design process, starting from the concept ideas ending with the production development, giving the client a tailor-made service

  • WHY

    Woog THINK that design is a powerful weapon to make your idea, brand, product or service stand out in a crowded world. We CREATE innovative, taylor made designs building them
    around your needs, your vision, your will to succeed in the global market.
    Our creativity is shaped around strategy and is aimed to transform each design in a memorable experience.
    We connect people to objects and brands, creating and nurturing a relationship which grows in time and space, building long-term value.
    Our team SHAPES around each and every project with a problem solving, fast and cost-effective approach. We are passionate about innovation and digital; we believe that
    good design still has the power to shape the future; we love what we do and we are looking forward to the next challenge.

  • WHAT

    Designing an object means to pass through different phases being able to step back and re-think to follow client’s indications and afterthoughts.

    Moreover being successful means to generate a strong initial idea and then develop it dosing creativity, expertise, technological know how never loosing originality and cost effectiveness.

Via Brescia 6 - 20063 - Cernusco sul Naviglio
MI P.Iva/C.F. : 08180180963 - N° REA: MI - 2007831
Tel +390249668028  -

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